Lead Scoring Matrix
AI-driven predictive scoring across three categories. Sales-Ready actions auto-route to RM.
≥ 90
0
Sales Ready Leads
70 – 89
0
Hot Leads
40 – 69
0
Warm Leads
< 40
0
Cold Leads
Scoring Rules · Categories A · B · C
A · Sales-Ready— High-intent actions — route directly to sales / RM
B · Engagement— Active engagement signals across email, WhatsApp, social
C · Behavioural— On-site behaviour, captured via Page Insights
Score Simulator
0
Cold
Tick actions to simulate a lead's predictive score. ≥90 promotes to Sales-Ready and routes to RM.
Automated Rules
Recency Decay
10% score reduction every 30 days of inactivity
Cold Reset
Score → 0 + Grade=Cold after 90 days no engagement
Recency Boost
+20% if any action in last 7 days
WA Reply Pause
A WhatsApp reply pauses any active email journey for that lead